The Story Of My Small Business

Hi there! I’m Jen. When I found out I was pregnant with twin girls in the summer of 2013, I was excited decorate their nursery. I have always loved sports, and I envisioned a pink and white sports themed nursery with “Little Slugger”, “Future All-Star”, and all the other phrases you usually find on sports décor meant for little boys’ rooms. 

But as I scoured the stores and made my registry list, I quickly realized the disappointing truth: I could have a pink nursery. I could have a sports-themed nursery. But I definitely couldn’t have a pink sports-themed nursery. At the time, those products simply didn’t exist.

I was frustrated and dismayed. Why wasn’t there any decor with strong, smart, or powerful themes that were also pink? That experience planted the first seeds of a business idea. But with twins on the way, I shrugged it off and dove into the busyness of new motherhood.

2 babies playing with volleyballs

But the idea didn’t stay dormant forever. Three years later my daughters developed an intense interest in dinosaurs. And wouldn’t you know it, they wanted a pink dinosaur birthday party. After scouring the internet for hours, the only pink dinosaur invitations I could find were cartoons wearing tutus and tiaras - not quite the empowering image I had imagined.

So rather than continue to search for what didn't exist, I decided to create it myself. I designed a pink watercolor Brontosaurus (or long neck, as my girls called it), added some confetti and at least 4 different fonts (I hadn't yet learned the art of subtlety), and had it printed at an office supply store.

Dinosaur birthday party invitation

The end result makes me cringe a little now, but it also makes me smile. It may not be my best work, but it was the spark I needed to keep designing things that my daughters - and other little girls with diverse interests - would love.

I began stealing every spare moment to improve my illustration skills and learn graphic design. Thanks to a plethora of online tutorials and a lot of trial and error, I started Flip The Script six months after I created those first invitations.

Today, we have a full collection of dinosaur art prints as well as other unique themes like science, space, and travel. Each design incorporates an empowering image and/or text meant to inspire all girls to reach for their dreams. And yes, I did finally make my own dream come true by designing a collection of pink sports decor.

Selection of Flip The Script Studios art prints


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